Who we are ..

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With over 30 years of experience spanning various roles and industries worldwide, I've seen firsthand the variables that can make or break a sale. My journey has taught me that sales is more than just a cycle; it's an emotional voyage requiring resilience and adaptability. 

Rather than prescribing a one-size-fits-all methodology, I advocate for a realistic approach that acknowledges the emotional rollercoaster sales professionals face. My passion lies in exploring the emotional dimensions of sales, sharing strategies that have helped me manage challenges effectively. 

My aim is to provide insights and tips that resonate with sales teams, offering them tools to navigate their paths successfully.

I look forward to connecting and sharing more insights that can propel your sales journey forward  to sharing more with you soon.

We boast extensive experience in pre-sales, skillfully crafting complex solutions for our most demanding clients. 

We excel in building client confidence by communicating complex technical concepts in an accessible manner. 

Together, we've developed a comprehensive approach to client engagement—from initial presentations and tender responses to PoC execution. Each step is carefully designed to transition clients seamlessly from initial interest to final closure, ensuring every aspect of the sales process is clear and compelling.

A key and fundamental backbone to any organisation and particularly to sales is sale operations.

Our extensive experience spans large corporations and SMEs, enhancing sales teams by refining processes and integrating cutting-edge tools. This encompasses everything from forecasting to business development, ensuring each step of the sales cycle is optimised for success. 

Recognising sales operations as more than back-office tasks, we see it as essential to unlocking your team's potential, suggesting that even minor strategic adjustments can lead to significant opportunities.